Several years ago, I was called on by a salesperson from a financial institution whose motto is modestly put as “The World’s Greatest Bank!”. I told him I was very content and happy with my current banking relationship and could see no reason to make a switch, but he persisted.
In a very pleasant meeting with him and another representative from the World’s Greatest Bank, I was regaled at the myriad reasons this was THE best bank to work for, be a customer of, and benefit from. How this bank had put customer service as it’s primary goal and even hired executives from the Four Seasons hospitality chain to train all of their personnel in great customer service. Both men loved their jobs and loved their employer.
I politely told him thanks, but my loyalty was secured and my services well taken care of. He thanked me for my time and hoped that in the future I would consider his bank a “second option” should something happen with my current relationship.
I recently saw him again, and he now works for another bank. I thought of the hour I spent listening to the pitch on The World’s Greatest Bank, and what it might have taken for him to “jump ship”. Now he is faced with making a new sales pitch to many of the same prospects for a competitor he very recently said was second-rate.
I got my start as a salesman, and have many business relationships with other salespeople, and fully understand and appreciate the opportunity to improve and move to another position or company. I just couldn’t do it in the same industry. I was offered the opportunity on several occasions to go to work for a competitor, or start up a new competitor.
I can see going out on your own, then meeting prospects and telling people it was good with Company A, but my new company will be even better! But what do you say when you go with a competitor you have worked against for years, telling your clients and prospects you had the best service or widget, only to go to work for them and tell them you were wrong before but now your ARE working for the best company?
In the past ten years, three of our main competitors have done this; losing a salesperson to one of the others only to have them go right back to the same clients and sell the new company, which they had said for the past many years was not as good.
Who and what should you believe? Is a salesperson telling you what they actually believe, or something to make them more money? Does it matter to you? It matters to me. As I said, I was offered positions with competitors over the years (and even since I become an owner!) and told everyone the same thing; I can’t sell for another company because I truly believe Southern Oregon Credit is the best option for most business looking for a professional debt collection firm. Period.